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News Release
Yahoo! Puts Its Focus on “Y!ou”
Company Aligns Brand and Product Strategy around Users’ Experiences; Launches Global Brand Campaign
Sunnyvale, Calif. – Sept. 22, 2009 – Yahoo! Inc. (Nasdaq: YHOO) is asserting its place at the center of people’s online lives. The company announced today that it has realigned all aspects of its business around simplifying and enhancing the Web experience for people throughout the world. To underscore its commitment, Yahoo! is launching a global brand campaign to celebrate its connection with people and communicate core product enhancements.
“Today the Web and your world are inseparable,” said Yahoo! Chief Executive Officer Carol Bartz. “Hundreds of millions of people use Yahoo! ® to get the information they need, connect with friends and family, and be entertained. We are about creating online experiences people find meaningful, relevant, and fun.”
Global Brand Campaign Is All About “Y!ou”
The brand campaign will launch on September 28 in the United States and October 5 in the United Kingdom and India, and extend into 2010. It will reach major and emerging markets worldwide, including Brazil, Canada, France, Hong Kong, Indonesia, Korea, and Taiwan.
“Our vision is to be at the center of people’s online lives—to be at the place where their world meets the...
Join Yahoo! at these events...
Advertising Week
Monday, September 21, 2009
OMMA Global, Main Stage – 2:15pm
Jimmy Pitaro speaks on ‘Content Owners’ panel
Tuesday, September 22, 2009
4A’s Planning Workshop: Provoke and Inspire, 1:00pm – 4:00pm
The 4A’s invites planners to join senior strategists for a hands-on workshop designed to inspire innovative and new ideas for the new era in advertising. Presented by Yahoo!
Yahoo’s Consumer Revolution…Round II – 9:45am-10:25am
Elisa Steele, Executive Vice President and Chief Marketing Officer, Yahoo!
Beyond Reach: The Power to Make Advertising Effective, Accountable and Relevant – 2:00pm-2:45pm
Mitch Spolan, Vice President, North American Field Sales,...
